But this time it has my name on it.

With books like those I receive in the mail, I can make up promotion packets for bookstores, reviewers, etc. That consists of a nice folder, usually with a small area for a business card (I get my cards made up at Vistaprint, along with regular postcards with the book info on them - easy to pass out! I get the folders at an office store like Staples). Inside the folder will go a press release, an author bio with a picture, and a buyer's sheet.
The books I also use as a promo to interested readers for their blogs, giveaways etc. Goodreads runs giveaways. But I think the best way to use the books is to try and garner as many reviews as possible, and positive reviews at that. I know I am swayed as a buyer with good reviews of books. It's a great way for added advertising with minimal effort.
But honestly, I like seeing the books arrive just to know that maybe, just maybe, it will affect a reader in a positive way, whether by learning a bit of history or by the spiritual insights shared. That to me is the ultimate joy of authorship.
You can order the book at Amazon
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